Customer Data
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SurveyGizmo Wants Companies to Connect, Consolidate and Govern Their Data
Today it’s easy for individuals to license survey software and conduct a survey using their credit card. While this makes it easy for business users to do their jobs, without any IT governance for the data they collect, it’s a potential liability to a company, considering the sensitivity of the data collected. By consolidating and
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Customer Experience Vs. Customer Service – Proactive Vs. Reactive
Customer experience (CX) is becoming the number one business differentiator and driver of growth. It is the battleground upon which customers are won and lost. Research suggests that by 2020, CX will even overtake price and product as the main reason why consumers choose one company over another. In fact, 81% of customers are already
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