Digital
Businesses are increasingly turning to digital technology to improve their performance, process and customer experience. Read articles on how digital technology can help you enhance the value and experience you provide for your customers.
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Digital Transformation Investments Fail to Deliver on Promise
Digital Transformation is the talk of the town, and has been for some time, but does it deliver on its promise. There is some evidence that organizations are struggling to achieve the desired results from their investments in digital transformation programs. New research from Capgemini’s Digital Transformation Institute highlights that the minority of businesses feel
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Smart Cities – Citizens Must Drive the Transformation
With all the discussions surrounding smart cities, many members of the public, even policy makers are still unclear about what exactly a ‘smart city’ is. And while this is slowly changing, Governments are starting to realise that decisions on the future of cities needs to be a collaborative effort, and citizens must be involved, so
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The Quest for Improved Digital Literacy in Canada
The skills that are required to thrive in a new digitally-focussed world are markedly different from the skills that were seen as important 20, 10 or even 5 years ago. Digital literacy is a critical skill in today’s society Digital literacy—and the skills and capabilities that it comprises—is vital for achieving economic prosperity, access to
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Five Ways to Build Your Brand Through Content Marketing
While content is the driver of online marketing, branding is one of the most pivotal pillars to today’s businesses. Long gone are the days when people shopped anywhere. Today people often prefer shopping in one place that is a place they recognize and trust. The competition existing between businesses today makes it rather difficult for a
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How Tech is Killing Cold Calling in Sales
The digital era is revolutionizing the way sales teams operate. Specifically, the longtime process of solicitation without prior communication, known as cold calling, is losing popularity. The reason for this demise is primarily the rise of the internet, where the buyer feels empowerment in making their own purchasing decisions and comparing competitors. Sales professionals, meanwhile,
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5 Ways Technology is Changing the Insurance Industry
Digital transformation is sweeping through many industries, changing the way we work and interact with consumers. While the insurance industry has traditionally been reluctant to adopt new technologies, a 90% reduction in the time spent on key insurance processes or the 65% reduction in costs may be responsible for enticing many insurance providers to jump on board
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Digital Employees set to Change the Face of Banking
Whether we like it or not, the chances are that most of your banking will be done in the future, if it is not already, without human interaction. Making these interactions with digital employees more natural will be the key to success for banks in the coming years. The theme for IBM’s Think Australia and
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Big Data Your Digital Marketing Campaign Needs to Employ
According to Dan Ariely, big data is like teenage sex – everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. While this is true for the most part, it is definitely a horrifying notion, especially when you take into
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