Digital
Businesses are increasingly turning to digital technology to improve their performance, process and customer experience. Read articles on how digital technology can help you enhance the value and experience you provide for your customers.
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Digital Transformation Readiness Increasing in Service, Manufacturing and Energy Sectors
A new study shows that the rate of readiness for digital transformation has increased substantially since 2015. Companies are budgeting for digital transformation with funded projects in analytics, mobile, IoT and other technologies. IFS, a global enterprise applications company, has released a primary research study of 200 North American manufacturing executives which reveals more than half
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Darwin’s “Survival of the Fittest” Playing out across the Business Landscape
Market disruption is the new normal. Thanks to the emergence of new customer-centric business models and the savvy use of technology to help create a competitive advantage, half of all S&P 500 companies will be replaced over the next ten years, according to a study conducted by Innosight. CIOs have the chance to learn more
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Canadian Innovation Experts Lead Consultation on Digital and Data Transformation
The Canadian government is serious about encouraging its citizens to innovate in the data economy and has launched a new program on digital and data transformation to understand where the country is now and provide guidance on how to reap the benefits of this new way of working and living. New technology has transformed the way
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Consumers Concerned Internet Service Providers Monitor, Share and Sell Personal Data
Internet access is now seen by many to be a human right, a necessity rather than a luxury. Our Internet Service Providers (ISP) are one of the things we love to complain about – the cost, the speed, the reliability are all things that concern us. Another concern that is becoming more widespread is privacy
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Amazon Supports Digital Literacy with Donation to Canada Learning Code
Amazon is recognising the importance of growing technological literacy in the next generation with a generous of $525,000 donation to Canada Learning Code, Canada’s leading national charity championing digital literacy education. This donation will support the development of a Canadian kindergarten-to-grade-12 computer science education framework as well as coding education programs. This includes a traveling mobile classroom
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Big Data is Changing the Face of Digital Marketing
The ability to harvest and analyse, with great speed, a wide range of data on customer behavior is changing the face of the marketing industry. Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The rise of big data gives marketers, not only the opportunity to
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Leading Digital Marketing Strategies To Gain Local Traffic
Half of the consumers who conduct a local search on their mobile phone visit a store within a day – and 34% who search on a computer or smart tablet do the same, according to recent research revealed by Google. Ranking in organic searches online is always easier when approached from a local angle. Even though
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Digital Marketing Leaders Summit Returns to Singapore in September
Businesses have realised the importance of having a good digital marketing strategy, this is not something that happens by accident. Leaders in the digital marketing field know the importance of keeping up to date with new developments, using these insights to develop winning strategies for their customers. The Digital Marketing Leaders Summit is returning to Singapore on
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