Half of the consumers who conduct a local search on their mobile phone visit a store within a day – and 34% who search on a computer or smart tablet do the same, according to recent research revealed by Google. Ranking in organic searches online is always easier when approached from a local angle. Even though so many remote companies are globally based, it still pays to integrate localized digital marketing strategies, in addition to sales and customer care strategies, to successfully grow a business. Otherwise, IT and tech companies can lose out on reaching local audiences, who are a major factor in increasing online ranking, sales and customer satisfaction.
Improving Your Local Ranking with Media
Behind every great digital marketing strategy is storytelling. For every brand—local or global—it is essential to tell customers who you are, where you came from, and what you believe in. Now more than ever before, customers want to connect with a brand on a deeper level, and telling your brand’s story across your online platforms is the perfect way to increase audience engagement.
One of the best ways to both improve your local ranking and share your story is to use media to creatively promote your brand in search engine results. For example, by using a platform like Google My Business, you can easily add photos, videos, and other media to the ‘profile’ of your company. This way, when people search for your business for an industry-related topic, they will instantly be confronted with engaging, exciting media that tells your story.
The Importance of Sharing Your Correct Details
While this may seem obvious, another element of digital marketing that will both ground your company in a relative location and put you on the map with a local audience is sharing the correct information. If your company’s physical address isn’t correct or your contact information isn’t up to date, you will immediately miss out on reaching local customers. Plus, search engines won’t ank you at all if your contact information isn’t consistent across your varying platforms. You should also make sure that your business hours are published (if applicable), so local clients or customers can easily reach you.
By paying close attention to the digital strategies you currently use to get the word out there about your business, you can tailor some of your marketing efforts to entice local audiences and grow your brand.
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