5 ways enterprise work management accelerates digital transformation

The heat is on, IT leaders.

According to the U.S. Department of Commerce’s Bureau of Economic Analysis, the digital economy is growing at an average annual rate of 5.2%. That’s three times the growth rate of the American economy at large.

At the same time, 84% of enterprise workers say that today’s businesses are missing opportunities due to an inability to adopt more modern technology solutions. Forty-five percent of executives think their company lacks the right technology to make digital transformation happen. And 55% of companies that have not undergone digital transformation say they have less than a year before they start to lose market share.

I think it’s safe to say it’s make-or-break time for IT leadership.

Fortunately, there is an “organizational accelerator” you can hit to get your enterprise out of the slow lane. As I work with enterprise IT leaders, the ones that overcome these challenges are always those that take an enterprise work management approach. It’s an approach that focuses on centralizing and increasing visibility while allowing maximum flexibility, so each team to do their best work.

If you’re ready to get your company out of the digital slow lane, here are five areas you should focus on to activate the organizational accelerator of enterprise work management:

1. Centralize your enterprise’s work.

Did you know that the average enterprise marketing department uses 91 marketing cloud services to get work done, manage campaigns, etc.? And this is just for one department. With dozens of tools—think collaboration, project management, time management, financial, marketing automation, etc.—spread across your company, work data is fragmented. And fragmented data creates fragmented views of what’s going on in your organization.

No wonder nearly 75% of enterprise workers wish they had a centralized place to see and understand all work across the enterprise. A central platform lets you empower all team members with project information, files, status updates, and related tasks.

Phil Oster, IT vice president of information technology at hair care giant John Paul Mitchell Systems, knows this all too well, having taken his company from fragmented to centralized in just a matter of a few years. The benefits, he says, are well worth it. “By elevating work to a more strategic level and platforming it, we are gaining the ability to align complex, cross-department projects around one common goal (say a launch, for example) and minimize the management overhead. This enables leaders to focus on results—not just being busy managing lists of tasks.”

For these reasons, every IT leader’s list of prospective purchases should start with a centralized work management platform.

2. Enable cross-team and cross-department visibility.

Peter Drucker is widely credited with saying, “If you can’t measure it, you can’t improve it.” Taken one step further, you can’t measure what you can’t see. Low visibility equals low ability to improve company performance. Real-time status updates, resource utilization numbers, task tracking, and in-app collaboration put improvement in everyone’s grasp.

For any IT leader, promoting cross-team and cross-department visibility has to be the second order of business (after securing and implementing a sound centralized work management platform). A centralized work management platform provides an essential foundation for this kind of visibility, but that visibility isn’t a given. You will need to continue to be an advocate for visibility.

3. Connect systems throughout the company.

One hallmark of enterprise work management is that it eschews despotically forcing systems on unwilling teams. Rather, it trusts teams to decide what works for them. While this might seem to run counter to the concept of a centralized work management platform, enterprise work management employs deep integrations to allow teams to keep their favorite systems and still centralize their work data. This way, regardless of team, department, geographical location, or system preferences, your enterprise stays centralized in the most important ways—and teams can continue using the tools that work best for them.

An added bonus of a connected tech stack is that it gives you control and visibility to mastermind more effective processes, facilitate complex workflows and help improve business outcomes in every department.

4. Empower teams to work their way.

The concept of flexibility also applies to team workflows, which tend to be unique for everyone. Each team structures its workflows uniquely, according to size, mix of skills, leadership structure, project management methodologies, and more. Each may experience more ad hoc requests than planned project requests, or vice versa. Therefore, whatever solution you choose must be customizable to each workflow. This need for flexibility only multiplies when you get to cross-functional, cross-team, or cross-department workflows.

For the sake of your teams’ productivity and morale—and your own sanity—invest in an enterprise work management platform that your teams can fashion to fit their unique ways of working, while still capturing and showing the work data that management needs to keep strategic initiatives on track.

5. Embrace openness without sacrificing security.

Security should not—and doesn’t need to—be sacrificed to provide an enterprise work management platform. The platform should deliver both openness and security with multi-tenant architecture, seamlessly connecting hundreds of tools and configurable to specific teams, processes, and methodologies without losing the control and security every enterprise needs.

Hit the accelerator on enterprise improvement

When you give every employee, department, and executive the ability to connect and access the same information in a secure setting, you empower greater productivity, collaboration, and results—and accelerate the entire business to the next level. You also become the catalyst for better decision-making, forward-thinking solutions, continuous innovation, stronger adoption, and a more confident work strategy company-wide. This is the power move that will move IT leaders—and their organizations—into the digital transformation fast lane.

Digital transformation status

According to the U.S. Department of Commerce’s Bureau of Economic Analysis, the digital economy is growing at an average annual rate of 5.2%. That’s three times the growth rate of the American economy at large.Forty-five percent of executives think their company lacks the right technology to make digital transformation happen. And 55% of companies that have not undergone digital transformation say they have less than a year before they start to lose market share. There are solutions for the barriers to digital transformation. When you give every employee, department, and executive the ability to connect and access the same information in a secure setting, you empower greater productivity, collaboration, and results—and accelerate the entire business to the next level.

The following two tabs change content below.
mm

Steven ZoBell

Steve is the Chief Product & Technology Officer at Workfront and has worked for over 20 years in product development, software engineering, and business management. At Workfront, Steve leads the Workfront engineering and platform hosting and operations organizations as they develop the company’s purpose-built solutions for IT and marketing teams. He also works closely with the Workfront product and services teams to ensure that the technology platform is evolving to meet customer and market needs. Steve obtained his Bachelors of Science in Computer Science at the University of Utah. His keen eye for strategic business initiatives coupled with his passion for technology have lead him through various opportunities to work for large enterprises including Microsoft, Access Software, Inc., inContact and ADP AdvancedMD.
mm

Latest posts by Steven ZoBell (see all)