According to an IBM report, HR executives are already recognizing the impact of this technology. There are several key areas where cognitive capabilities can be leveraged in the new HR era.
Recently, IBM Institute for Business Value (IBV) and Smarter Workforce Institute (SWI) released a report into Cognitive HR, “Extending expertise: How cognitive computing is transforming HR and the employee experience. The report highlights how cognitive technologies are expected to impact HR functions. We are already noticing this throughout the HR spectrum. More than 65 percent of CEOs surveyed said that they believe cognitive will drive significant value in HR, while more than 50 percent of HR executives believe that cognitive computing will affect key roles in organizations.
“We’re seeing cognitive emerge to improve decision making and expand the HR function and complement existing processes,” said Susan Steele, Executive Partner, Global Talent and Engagement, IBM Global Business Services. “Cognitive technology is being rapidly developed, deployed and replicated in the HR environment across industries to assist in transforming and enhancing the end-to-end employee experience.”
The IBV-SWI report found that, within the HR field, there are three areas that are ready to take advantage of cognitive computing’s capabilities. These areas include talent acquisition and on-boarding, talent development and HR operations. In addition, employees are ready to embrace cognitive technology in many of their daily activities. But there are a number of key areas where cognitive solutions are expected to have the most impact. These areas include:
- Information-rich and highly complex decisions, requiring a wide variety of inputs from different data sources
- Frequent and varied interactions by users, where large volumes of requests must be interpreted and addressed
- High volumes of unstructured data are involved – such as free-form text, images and auditory cues
- Customized and personalized output to address the individual needs of a global and diverse workforce
“Cognitive solutions not only offer huge benefits for HR, they also improve the employee’s experience,” said Bob Schultz, General Manager, IBM Talent Management Solutions. “Imagine candidates having career paths recommended –paths aligned to their goals and skills at the touch of a button. Cognitive Talent Management solutions save valuable time and improve the employee experience so that everyone can focus on what really matters.”
The IBM IBV SWI “Extending expertise: How cognitive computing is transforming HR and the employee experience” study is available for download at: https://www-935.ibm.com/services/us/gbs/thoughtleadership/cognitivehrstudy/