The Internet of Things is an area of technology that will continue to grow and is likely to be a huge player in the consumer marketplace. Australia is one country that is embracing this new trend, showing an increasing willingness to make purchases through IoT devices.
According to new research commissioned by Visa, more than a quarter (29%) of Australians are ready to use an internet-connected device, like a smart home virtual assistant or connected fridge to make payments on their behalf. This number has grown dramatically in less than a year, from 12 per cent in September 2016.
This sharp increase in IoT purchases is proof that Australia is a nation of enthusiastic adopters of new ways to pay. According to Stephen Karpin, Group Country Manager for Visa in Australia, New Zealand & South Pacific, as technology continues to enable innovative experiences, Australia is on the brink of a new era of commerce.
“Australian shoppers are at the forefront of the global evolution of commerce, providing a big opportunity to merchants and financial services providers to similarly lead their international counterparts in innovation. Over the past few years, we’ve seen developments that have significantly changed our payment experiences – from Visa payWave to wearables, such as smartwatches and even rings.
“As the IoT and biometric capabilities become integrated into our everyday experiences, we’ll experience a significant shift in how payments are made. In our lifetime, we will see infinitely more choice in how Australians pay, from watches, fridges and mobile phones, to eyes and fingers. And we’ll experience personalisation that we never thought possible, powered by artificial intelligence,” said Mr Karpin.
On a global level, there are currently more than three billion Visa cards, accepted at 44 million merchant locations. Visa has predicted that with the introduction of connected devices and the continued growth of digital commerce, three billion cards will expand into 30 billion different ways of paying and 44 million merchant locations will become 400 million physical and digital acceptance points.
Futurist, Anders Sorman-Nilsson, shares this vision based on the trends he is tracking, and says that we’re only at the beginning of a commerce revolution: “Ease of use will drive consumers to adopt new payment and commerce experiences. Connected, AI enabled devices ready to pay will only be pervasive if the experience is easy, seamless and secure.”
Many of the new payment methods are enabled by the use of biometrics as authentication — the most common example of this being the fingerprint scanner on a smartphone. More than half of respondents surveyed by YouGov (56%) said they are comfortable using their thumbprint, voice or retina for payment. According to the research, the appeal of biometrics is that it is more secure (45%) and the need to not have to remember a pin/password (40%) is driving consumer adoption and readiness.
But while consumers are keen to embrace biometric authentication, less than half (39%) of respondents were willing to share their personal information in exchange for convenience in payments.
Mr Karpin said: “This hesitance to share personal information in exchange for convenience is an important insight. At Visa, we believe in responsible innovation — that is, ensuring that security is built in from the start and that no new technology or capability comprises the integrity of the payments ecosystem.
“Australians are sophisticated adopters of technology and it’s essential that we continue to assure them of the security of their information and identity. As technology enables truly personalised experiences that integrate elements of people’s identities, such as fingerprints and irises, we will draw on our nearly 60 years of global leadership to continue securing the future of commerce.”
 YouGov survey, conducted September 2016
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