Businesses have realised the importance of having a good digital marketing strategy, this is not something that happens by accident. Leaders in the digital marketing field know the importance of keeping up to date with new developments, using these insights to develop winning strategies for their customers.
The Digital Marketing Leaders Summit is returning to Singapore on September 12 & 13, at the spectacular Marina Bay Sands, Singapore’s landmark 5-star hotel.
This Summit has been successfully hosted in Sydney, Boston and Singapore during the past year. The 2018 Singapore edition will gather 100 of the most influential, knowledgeable and innovative digital marketing leaders across the globe. The speakers are hand-picked for their expertise, experience and influence in digital marketing and strategy. Confirmed speakers are from the likes of Coca-Cola, Google, HSBC, Singtel, Johnson & Johnson, Microsoft, LEGO, DHL, Intel, WWF, Zalora and Facebook.
With input from previous attendees and industry experts, the summit agenda of this year features:
Companies are aware that the customer journey has changed and is likely to keep changing. More than ever before, it includes more touch points via different channels. Therefore, it is important to focus on content that work for your customers and goals depending on the content they need at each possible stage in their overall journey. Akshay Trivedi, the APAC Head, Digital for Consumer Healthcare Businesses from Johnson & Johnson will present why a content strategy is in a way different for each buyer persona and ultimately each business.
Rushit Jhaveri, the Vice President, Advertising & Digital from A + E Networks will discuss how successful brands using photo, video and campaign to stand out from their competitors.
Social Media Marketing
78% of businesses now have dedicated teams for their social media. This demonstrates that increasingly, organisations are acknowledging the power of social media to attract and engage customers. Singtel’s Regional Marketing & Country Operations Head (Sandeep Raj) will demonstrate the ins and outs of how to develop a successful marketing strategy to engage customers.
DHL eCommerce, a division of the world’s leading logistics company Deutsche Post DHL Group, will share how they have built their marketing plans through understanding their customer journeys and employing various touch-points to engage them: digital, social, email, media etc.
AI & Chatbots in Marketing
Recently, HSBC has vastly invested in improving its Artificial Intelligence and digital capabilities around the global. Raul Abreu, the Head of Conversational Intelligence, HSBC will showcase how marketers are leveraging messaging apps and platforms by using chatbots and conversational AI to market their brand.
He will also join a Fireside Chat session along with digital leaders from Intel and Talenta Group, to discuss the AI application in real life and the future of digital.
The agenda also features case studies of budgeting (how to spend the right amount, at the right time, at the right platform), and WWF’s 360-degree campaign for Earth Hour 2018.
To view the full agenda, please visit website: https://forwardleading.co.uk/summits/digital-marketing-leaders-singapore-2018
Source PR Newswire