Domain Name - Digital Marketing

How to Choose a Domain Name that Assists your Online Marketing?

Next Story

DevOps vs Agile or DevOps and Agile?

Domain names: What you need to know!

Choosing the right domain name for your website may impact your online performance in multiple ways.

For starters, your domain name is the first thing users see when performing Google searches. A good domain name should grab their attention and persuade them to click on your website. As such, it impacts your organic traffic and click-through rate.

Choosing a domain name that aligns with your brand and optimizing it for the right keywords may also help you rank higher and attract the right audiences.

Finally, a domain name is an important branding element. It should reflect your brand’s values and boost brand recognition.

Here are a few actionable tips on choosing the right domain name.

Choose a TLD that Fits

Research studies emphasize that over half of all registered domains use .com. As the most popular and credible domain extension, .com will help you build trust with visitors and boost brand authority. If your desired name has been already taken, you can use popular TLDs like .org, .net, or .co, based on your website’s industry and purpose.

Many businesses targeting local audiences choose country-code TLDs, such as .it for Italy or .au for Australia. Some ccTLDs also give you amazing branding opportunities. For example, if you are building a personal website, choosing a .me TLD will help your personal brand stand out. Many websites, including Cook.me or Themify.me, also use this domain extension to create a persuasive call-to-action.

Keep in mind that Google handles all top-level domains the same. Still, consider the impact of your domain name on important SEO metrics, such as your CTR, conversions, or traffic. While .com is trustworthy, there are certain TLDs such as .click or .buzz that may make your website look suspicious. 

Domain name impacts marketing efforts
Image source: https://www.rawpixel.com/image/414404/website-template

Domain Names: Keep It Simple

When choosing a domain name, you want to make it easy to find, remember, and search for. Long and complex domain names are often difficult to find. Not being able to remember your website’s name, type it, or pronounce it when using voice assistants, your target visitors will probably give up and go to your competitor’s website.

To avoid that, you should:

  • Avoid using numbers as they make your website more difficult to remember. For example, if your domain name is “For You” and users google “4you,” they will land on a completely different website.
  • Do not use intentional misspellings, no matter how clever and creative they may seem. They will only make your website hard to memorize and find in the competitive SERPs.
  • Keep it short. The fewer characters or words your domain has, the easier it will be to type, pronounce, or share. Apart from being easy-to-remember, concise domain names will look better on your promotional materials and save characters on social networks.
  • Choose a domain name in the long-run. Make sure it is on-brand, authentic, and simple. Above all, as your business grows, a domain name should support its vision and goals.
  • Avoid using hyphens, except they are a part of your brand name. Hyphens add complexity to your domain name and are often considered spammy.

Optimize for the Right Keywords

Keywords in your domain name benefit your online marketing on multiple levels. They tell your target audience what your website is about, enhance its visibility on Google, and put it in front of the right visitors.

Still, this does not mean you should choose a keyword-rich domain name. Google is getting smarter and more sophisticated. According to Google, practices like keyword stuffing do not carry any weight. They could only harm user experiences and even get your website penalized.

That is why you should optimize your domain name for the right keywords naturally. Use broad and creative keywords that will inform users and trigger their creative associations. Always remember big brands like Nike.com or Amazon.com that are perfectly branded, and yet, they are not packed with keywords.

Analytics
Image source: https://www.rawpixel.com/image/902822/free-image-rawpixelcom

Brand your Website

The right domain name gives you an opportunity to stand out in the overcrowded digital landscape. It should be attention-grabbing, original, and memorable, inspiring users to choose you over your competitors.

One of the most effective ways to boost your rankings and brand memorability is to keep your brand name and domain name the same, as in Google.com or Apple.com. This way, when a searcher googles your brand name, your website will be the first thing they see in the SERPs.

The same applies to freelancers, bloggers, or solopreneurs wanting to grow a recognizable personal brand and position themselves as industry authorities. Using your first name and your last name as your domain name may help you maximize brand awareness.

Before you choose your desired domain name, research it to ensure it is not trademarked or used by another company. Apart from resulting in a legal mess, using someone else’s domain name may lead to brand confusion and harm user experiences.

Ready to Choose your Domain Name?

Choosing the right domain name may seem simpler than it is. Remember that packing your website with spammy keywords does not cut it anymore. Instead, focus on user experiences by keeping your domain name simple, memorable, authoritative, and on-brand.

Summary:

How to Choose a Domain Name

How to Choose a Domain Name that Assists your Online Marketing? Choosing a domain name that aligns with your brand and optimizing it for the right keywords may also help you rank higher and attract the right audiences. Choose a TLD that Fits. Research studies emphasize that over half of all registered domains use .com. As the most popular and credible domain extension, .com will help you build trust with visitors and boost brand authority. If your desired name has been already taken, you can use popular TLDs like .org, .net, or .co, based on your website’s industry and purpose. Many businesses targeting local audiences choose country-code TLDs, such as .it for Italy or .au for Australia. When choosing a domain name, you want to make it easy to find, remember, and search for. Long and complex domain names are often difficult to find. Not being able to remember your website’s name, type it, or pronounce it when using voice assistants, your target visitors will probably give up and go to your competitor’s website.

The following two tabs change content below.
Jolene Rutherford is a marketing specialist - turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.