Dan Ortega

Dan Ortega's career spans over 20 years of experience as both a senior executive with multiple Fortune 500 technology companies, including Sun Microsystems, SAP, and BMC, as well as extensive experience as a VP of Marketing for a series of successful start-ups such as Metacode Technologies and Astoria Software. Dan’s focus areas includes data analytics, mobility, SaaS, enterprise software, and content management. Dan graduated from the University of Michigan, and lives in Berkeley.

Latest from Dan Ortega

  • Blockchain: Whose identity is it anyway?

    Blockchain: Whose identity is it anyway?

    There is a rapidly growing array of potential use cases for applying blockchain outside of cryptocurrency. In my last blog post I discussed applying blockchain to software development and DevOps, in this post we’ll talk about identity management and finally getting what should rightfully be yours. There are multiple behemoths in the information ecosystem making
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  • The Role of Blockchain in Enabling Software Lifecycles

    The Role of Blockchain in Enabling Software Lifecycles

    Blockchain. Nearly anyone who spends time online has heard of it, yet very few people really understand what it does and the potential implications. The operational framework for blockchain is cryptocurrency trading, with the best know example being Bitcoin. I’m not going into the weeds on cryptocurrency, there is a lot of information out there
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  • IoT Security – Why ITOM and DevOps are more critical than ever

    IoT Security – Why ITOM and DevOps are more critical than ever

    We’ve reached the point where nearly every aspect of our lives is interconnected. Our homes, cars, offices, our commutes, practically every facet of our day-to-day existence has a device associated with it (in fact, several), all of which are designed to make life smoother and easier.  The interconnected world is, in theory, a wonderful place
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  • Running towards the ITOM challenge

    Running towards the ITOM challenge

    Continuous adaptability is what separates market leaders from cautionary footnotes. There is a rapidly accelerating confluence of deep, pervasive currents in the ITOM ecosystem, which itself is evolving very rapidly. Unless companies are willing to run towards these challenges head-on, they will never harness the waves of change on which they ride. “It is not
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  • The Cold/Warm Embrace of IoT

    The Cold/Warm Embrace of IoT

    What drives adoption of IoT at the consumer level? Presumably convenience (easy to set up and use), enablement (delivers promised value), and (depending on the product) cost. At the top level, there are going to be two types of “things”. Those we see (or interact with directly), and those we don’t.  The ones we see
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  • IoT and Security – Same as Always, Only More So

    IoT and Security – Same as Always, Only More So

    Chuck Martin over at MediaPost recently wrote an article with some interesting insights on consumer perspectives on IoT. While there are a boxful of statistics, the ones that jumped out were: 14% of consumers surveyed think they are knowledgeable on IoT security 90% think that security is something that should come standard with whatever they
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  • IoT –  Am I pleased or frightened?

    IoT – Am I pleased or frightened?

    IoT has become a very noisy space recently; driven by the fact that a significant part of the operating framework for the current wave of interest is being driven by consumer applications (e.g. wearables, smart homes, etc.). If you want the masses excited, you have to be the noisiest kid on the block, because everyone
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  • IoT and the Cheerfully Oblivious Customer

    IoT and the Cheerfully Oblivious Customer

    Functions within companies that service end-user needs have historically relied on their customer’s transactional data to determine interests, habits and use of existing products and services. The analysis is is often pretty straight-forward (the customer bought tires 4 years ago, at 12,000 miles per year, they’re ready for a new set), or e.g. collaborative filtering;
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