Big Data
Big data analytics help organizations across industries to make sense of large volumes of unstructured and structured data, enabling them to provide solutions faster. Find all articles, information and resources related to big data.
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Big Data is Changing the Face of Digital Marketing
The ability to harvest and analyse, with great speed, a wide range of data on customer behavior is changing the face of the marketing industry. Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The rise of big data gives marketers, not only the opportunity to
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How Tech is Killing Cold Calling in Sales
The digital era is revolutionizing the way sales teams operate. Specifically, the longtime process of solicitation without prior communication, known as cold calling, is losing popularity. The reason for this demise is primarily the rise of the internet, where the buyer feels empowerment in making their own purchasing decisions and comparing competitors. Sales professionals, meanwhile,
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Data USA Adds Profiles of Higher Education Institutions to Visualization Platform
Data USA has released new data visualization profiles summarizing the costs, demographics, debt, acceptance rates, financial aid, and endowments of more than 7,300 universities and higher education institutions in the US. The visualizations make available data from the US Department of Education’s Integrated Postsecondary Education Data Systems (IPEDS). Data USA is a free, open data visualization
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Big Data Your Digital Marketing Campaign Needs to Employ
According to Dan Ariely, big data is like teenage sex – everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. While this is true for the most part, it is definitely a horrifying notion, especially when you take into
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AI & Big Data Leaders Summit Comes to Sydney
This year’s AI & Big Data Leaders Summit is bringing together those leading the way in Artificial Intelligence and Big Data within their industry. With 100+ attendees ascending on Sydney at the Intercontinental Double Bay Hotel Sydney on April 26 & 27, this 2 day summit is set up to be the most thought-provoking and
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Big Data and Software development Combine for Digital Transformation
Drowning in data isn’t the same as big data. Both big data and software development are used to power digital transformation in today’s high demand and continuous technology evolution. As a phrase, big data and big data analytics is being abused and overused by marketers. It isn’t having a ton of data, it is about
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“Internet of Me” – Understand the Value of Preserving Your Data Privacy
Technology makes it easy to connect to the virtual world around you. While an invaluable part of our lifestyle, our connected devices contain enormous amounts of personal data about us, our friends and family. This information – which includes contacts, photos, videos, location, health and financial data – is being collected by advertisers, tech companies
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Top Reasons Why Small Businesses Need Big Data
Every small business and start-up wants to become one of the big players, earning big numbers and with a significant advantage on their side, but it is often not possible for small businesses to make that shift. Big data is a game changer on so many levels, and it can be integrated in every part
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