Marketing
Get the latest news on digital marketing trends and tools that help you expand your clients’ business. Our articles provide valuable insights on website strategy, SEO optimization, email campaigns, social media marketing, and best practices in digital marketing.
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3 Ways Technology Can Support Your Minimum Advertised Price Policy
Your company’s products are likely being advertised in more places than you can manually track on a regular basis. Here’s how to use technology to more effectively monitor your brand’s presence across the Internet, enforce your Minimum Advertised Price (MAP) policy, and preserve your relationships with resellers. With the vastness and ever-growing reach of Internet
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Almost 80 percent of Millennials Purchased from Amazon in the Past Month
Understanding how to market appropriately to generations is a critical success factor for today’s businesses. Targeting messages and refining technology to suit your target audience will make all the difference to the bottom line. Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting a
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Small Business Owners Struggling with Social Media
Small businesses don’t just have smaller revenues and fewer employees, but often have fewer specialized functions within the business as well. Where a company with 1000 employees might have an employee specializing in social media management, a company with ten employees will likely have a marketing generalist with many more responsibilities. Do fewer employees affect
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Building Mobile Applications – 4 Start-Up Misconceptions
Over the last couple of years, a smartphone has become a critical item for most people, as they are embracing it as their preferred medium for communicating, browsing, shopping online, and staying connected on social media platforms. With the tremendous growth of the smartphone market, mobile apps have become the backbone of many new businesses. As per the
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Almost 25% of Small Business still to adopt Social Media
Research just released by Clutch, a B2B ratings and reviews company, shows that a significant number of small- to medium-sized businesses have not yet adopted social media. In a recent survey of small businesses, almost one quarter said they currently don’t use social media for their business, while 8% don’t ever expect to use social
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Who is More Likely to Share Personal Data?
Offering customer rewards in return for sharing personal data is a common marketing tactic. Research just released by Global Research company GfK Ltd shows which groups, in which geographic regions, are most likely to respond favourably to these offers. Some of the findings show that: Those aged 30-40 are most likely to share data for
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