Marketing
Get the latest news on digital marketing trends and tools that help you expand your clients’ business. Our articles provide valuable insights on website strategy, SEO optimization, email campaigns, social media marketing, and best practices in digital marketing.
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Personalized Subject Lines – Key to Email Opening
Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released by Yes Lifecycle Marketing. In the newly released report, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance across Message Type
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5 Reasons Why Online User Manuals Are Cost Effective
User manuals are documents that companies create in regard to various products or services that they provide. The point of these documents is to explain how to use a certain product correctly and, more importantly, safely. This is a method for customer support that can help businesses get better results. On top of that, these
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The Impact of IoT in Marketing
Marketing has never been the same since the emergence of the Internet of Things. Truly, IoT has affected the way businesses market themselves in a great way. The IoT or the Internet of Things may sound like a business buzzword, but in truth it is a technological revolution that impacts everything people do. Furthermore, it’s
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Artificial Intelligence is Transforming the World of Marketing
The marketing industry is experiencing rapid and disruptive change as a result of artificial intelligence technologies. Making appropriate use of these new capabilities will be the key to success for marketers in the future. All the buzz around the potential of artificial intelligence marketing (AIM) is both captivating and intimidating many marketers. The transformational nature
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Artificial Intelligence Changing the Face of Customer Service
The use of artificial intelligence in customer service is growing rapidly, and is seen as the way of the future for most retailers in an effort to both improve customer experience and reduce their customer service costs. Linc, a customer care automation platform today announced the release of its new research study, How AI Technology Will
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3 Ways Technology Can Support Your Minimum Advertised Price Policy
Your company’s products are likely being advertised in more places than you can manually track on a regular basis. Here’s how to use technology to more effectively monitor your brand’s presence across the Internet, enforce your Minimum Advertised Price (MAP) policy, and preserve your relationships with resellers. With the vastness and ever-growing reach of Internet
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Almost 80 percent of Millennials Purchased from Amazon in the Past Month
Understanding how to market appropriately to generations is a critical success factor for today’s businesses. Targeting messages and refining technology to suit your target audience will make all the difference to the bottom line. Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting a
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Small Business Owners Struggling with Social Media
Small businesses don’t just have smaller revenues and fewer employees, but often have fewer specialized functions within the business as well. Where a company with 1000 employees might have an employee specializing in social media management, a company with ten employees will likely have a marketing generalist with many more responsibilities. Do fewer employees affect
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