Marketing
Get the latest news on digital marketing trends and tools that help you expand your clients’ business. Our articles provide valuable insights on website strategy, SEO optimization, email campaigns, social media marketing, and best practices in digital marketing.
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Mediaocean And IBM Partner to Integrate Blockchain Across The Media Ecosystem
Mediaocean and IBM iX have just announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. The
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Five Ways to Build Your Brand Through Content Marketing
While content is the driver of online marketing, branding is one of the most pivotal pillars to today’s businesses. Long gone are the days when people shopped anywhere. Today people often prefer shopping in one place that is a place they recognize and trust. The competition existing between businesses today makes it rather difficult for a
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How Tech is Killing Cold Calling in Sales
The digital era is revolutionizing the way sales teams operate. Specifically, the longtime process of solicitation without prior communication, known as cold calling, is losing popularity. The reason for this demise is primarily the rise of the internet, where the buyer feels empowerment in making their own purchasing decisions and comparing competitors. Sales professionals, meanwhile,
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How Technology is Helping Startups Compete with Big Businesses
Today, starting a business is not that simple. There are tens of thousands of startups similar to yours, targeting the same customers and using similar marketing techniques. Logically, you consider them your major rivals and build plans on how to compete with them. But, what young and small businesses usually forget is that their customers
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Big Data Your Digital Marketing Campaign Needs to Employ
According to Dan Ariely, big data is like teenage sex – everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. While this is true for the most part, it is definitely a horrifying notion, especially when you take into
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Marketing Technology: Where IT Can Help Most Right Now
A visitor to Quora.com recently asked this: “What is the best marketing technology you can use to improve your content marketing?” My original answer formed the basis for this post. (I was hoping to thank the original questioner here, but his name no longer appears with the question. So thanks, Anonymous Questioner.) As I’ve written here
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Marketing Technology – IT’s Next Great Business Value Opportunity?
Every so often, a couple of terms start to get tossed around more often than they had recently: marketing technology and marketing technologist. Marketing is becoming more data-driven, which requires the evolution and rise of hybrid experts in both marketing and IT, pundits opine. It is of course true that marketing, like many other aspects
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3 Skills IT Needs to Succeed – Marketing, Sales, and Customer Care
If you’re in business, two things are likely true. Your business is increasingly dependent upon IT services and processes to do business, especially if digital transformation – however your organization defines it – is on the agenda. Your users are not uniformly thrilled with the IT services and support they’re getting from those responsible for
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