Marketing
Get the latest news on digital marketing trends and tools that help you expand your clients’ business. Our articles provide valuable insights on website strategy, SEO optimization, email campaigns, social media marketing, and best practices in digital marketing.
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Marketing Reports: Ignore Vanity Metrics and Track the Stats that Count
Metrics, metrics, metrics. Marketing is obsessed with figures. And it needs to be. After all, successes (and failures) are measured in numbers. Traffic, followers, social media likes, page views, click-through-rates, video views, etc., etc., etc. – they all get turned into marketing reports, and, so long as the numbers are going up, marketing can pat
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How Your Role as a Marketer Will Evolve in the Coming Years
In the years before the internet exploded first into our homes, and then into our pockets, marketing was a very different beast than what it is today. Print advertising, traditional media direct mail and good old word-of-mouth amongst real (i.e. not “Facebook”) friends and family were pretty much the only options marketers had for spreading
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What Do Marketers Need in Their Christmas Stocking? A Strategy and Budget for 2019
Here we are in December, and there’s no avoiding the C word any longer. It’s Christmas time for one and all, ho, ho, ho. Many marketers, of course, will no doubt be sick of it already, having been riding the annual trend since October at the latest. Black Friday’s been and gone. Cyber Monday –
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Big Data is Changing the Face of Digital Marketing
The ability to harvest and analyse, with great speed, a wide range of data on customer behavior is changing the face of the marketing industry. Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The rise of big data gives marketers, not only the opportunity to
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Leading Digital Marketing Strategies To Gain Local Traffic
Half of the consumers who conduct a local search on their mobile phone visit a store within a day – and 34% who search on a computer or smart tablet do the same, according to recent research revealed by Google. Ranking in organic searches online is always easier when approached from a local angle. Even though
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Digital Marketing Leaders Summit Returns to Singapore in September
Businesses have realised the importance of having a good digital marketing strategy, this is not something that happens by accident. Leaders in the digital marketing field know the importance of keeping up to date with new developments, using these insights to develop winning strategies for their customers. The Digital Marketing Leaders Summit is returning to Singapore on
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Mediaocean And IBM Partner to Integrate Blockchain Across The Media Ecosystem
Mediaocean and IBM iX have just announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. The
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Five Ways to Build Your Brand Through Content Marketing
While content is the driver of online marketing, branding is one of the most pivotal pillars to today’s businesses. Long gone are the days when people shopped anywhere. Today people often prefer shopping in one place that is a place they recognize and trust. The competition existing between businesses today makes it rather difficult for a
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