Marketing

Marketing has certainly changed since the days of physical signage and newspaper ads. Technological advances, especially as it relates to MarTech, Customer Experience, MarComm, and more have exploded in the age of digitalization and data analytics. We take a look in our articles.

Do Software Review Sites Help or Hinder?

Online information and software review sites can often give conflicting pictures about the merits and drawbacks of commercial software applications. A business’s productivity and profit-making

Read More »
event pr

How to Write Event PR

Writing a press release to announce an event requires most of the same techniques as a typical press release but also has a few special

Read More »