Jug Babić has written about technology and business for the better part of a decade. He currently works as a marketer at Vivify Ideas, a software development company whose teams work in Scrum (including the marketing team). This article wouldn’t have been possible without the Scrum Masters working for the company and their invaluable advice.
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Out of all the different software development approaches that found their place under the Agile umbrella, Scrum has been by far the most successful, both in terms of adoption and the actual results achieved by teams and organizations working within this framework. While the majority of teams that adopt Scrum grow to appreciate it and