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Learn About MUM – A New Google Artificial Intelligence Algorithm

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Understanding the user’s needs and responding to necessary changes has always been Google’s priority. Over the past few years, we have witnessed many changes in Google’s algorithm. However, the introduction of this artificial intelligence algorithm has brought changes in giant search engines like never before. With the help of the new MUM algorithm update, Google will now make internet searching more intuitive and inclusive for its users across the globe. 


There are many factors about the MUM algorithm that you should consider to improve your search visibility on the search engines. This means website owners, SEO practitioners, and marketing agencies might have to spend sufficient time to understand and gain knowledge about various aspects and factors of this new AI algorithm. Nevertheless, we are here to help and make things significantly easier for you. In this article, we have covered all the vital and necessary information that we believe you must be aware of. So without wasting any time further, let’s explore this post and learn more about Google’s MUM algorithm. 

What is Google’s MUM Algorithm?

Google’s Multitask Unified Model (MUM) was announced in June 2021 as a new AI-based technology to understand and answer complex users’ search queries over the internet. This update aims to answer modern search queries and demands using an AI-powered algorithm to improve online search capabilities. Due to the lack of intuition on the search engines, many users often face multiple geographical and language barriers while performing their search activities on various search engine platforms. The MUM algorithm will now help users by eliminating the need to carry out multiple searches to compare and gain deeper insights into their queries. This AI algorithm contains data from over 75 languages across the globe to give users a more holistic and comprehensive search experience. 

This way, the MUM algorithm will help redefine the search relevancy and bring a huge difference in the way users access and use information across the world wide web. To remove machine biases and build intuitive results, Google will follow the below-mentioned factors such as 

  • Human feedback from raters that come under the Search Quality Rater guidelines. This way Google will be able to determine how relevant the users find the information. 
  • The MUM algorithm will undergo the same process applied to Google’s 2019 BERT update
  • Lastly, to ensure efficient search results, Google will apply learning from their latest research on “how to reduce the carbon footprint of large neural network training systems.” 

The MUM can provide deep and accurate insights within seconds for any queries anytime and anywhere across the web. Therefore we can expect more significant and exciting changes in search engines in the coming future. 

Benefits of Google MUM Algorithm

The MUM can think beyond the question or statement and explore multiple dimensions of the SERP and SEO as a result. Here we have listed down some main benefits of using the MUM algorithm.

Removing language barriers 

The MUM algorithm intends to become your very own expert and translator over the internet. It can help find results in other languages more accurately than any previous Google search technology has ever offered. This means the MUM algorithm can learn from different sources from users’ preferred search language. Therefore searches will no longer be inhibited to the language you choose, and we can expect you to get access to more specific answers in your search results. This way, users will see more localized insights and responses on various search engines. 

Understanding information across types 

One of the major benefits of the MUM algorithm update is that it can determine the relevancy of the information from different sources and formats such as web pages, pictures, videos, and other related formats simultaneously. In the coming future, you will be able to use any content format to ask queries, and the search engine will make sure to show you relevant information and results. As the example stated by Google, if you take photos of your hiking boots and type “Can I use these boots for hiking?” the MUM will understand the image and will quickly connect it with your question. Further, it will offer you a list of related content based on your questions. 


The MUM algorithm operates using the T5 text-to-text frame feature to determine the relevance of the content. It is expected to be 1000 times more potent than the previous 2019 BERT algorithm update. With this latest SEO trend, we can expect users to get straightforward answers to all their questions. 

Different between BERT & MUM

With Bidirectional Encoder Representation from Transforms (BERT), users could find answers to their common questions using keywords and Key Phrases based on user intent. This created issues related to the relevancy of the content. The update lacked many vital factors and gave rise to language barriers, non-recognition of image and video-based contents, and many more issues. However, the MUM is 1000 times more powerful than BERT and is built to perform multiple tasks simultaneously. In order to get rank on various search engines, you must take into consideration the following factors 

  • Your content must answer the questions that most users seek answers to. You can also include appropriate use of multimedia formats to make it easy for the MUM to notice you. Long-form content such as blog posts and articles can always be the key player in attracting more traffic. 
  • You should be updated with the latest SEO trends to ensure your content is strong enough to compete with other brands. The MUM algorithm will help you remove language barriers. However, it will be wise to have multilingual SEO as a part of your strategy. 
  • Lastly, try to make your content as innovative and informative as you can. You can also add structured data to your website to give clues about your content to the MUM.  


We hope with the information mentioned above, you now have a better understanding of this breakthrough and exciting AI algorithm and will be able to improve ranking on SERPs effectively.

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