Farnoush is one of the co-founders of KYC Hub, where she leads product management, AI/data science, and growth strategy. She has over ten years of experience in AI, quantitative finance, and risk modeling and has published several papers on AI applications. Prior to KYC Hub, Farnoush worked at several start-ups, moving to HSBC where she led the development of new models for inflation swaps. Her effort went beyond her team and involved senior risk leaders as she generated buy-in and inspired a wider effort within the organization.