Lilac has 20 years of experience with product marketing, strategy, and business development in the data protection, cloud and virtualization. She leads product marketing for Carbonite, and, in prior roles, led marketing for iland, a DRaaS provider; cloud and automation marketing at BMC Software; and a variety of other technology marketing and consulting roles. Lilac holds an MBA from MIT Sloan School of Management and a Computer Science degree from Pacific Lutheran University.
Latest from Lilac Schoenbeck
How often do you look through an IT publication and wonder, “Who do they think they’re talking to?” You know what I mean. It’s the professional equivalent of getting a brochure for a tricked-out luxury car, or a pitch for a new yacht. Do they even know me? I know which gas station has the