• Social Media Platforms Provide More Value for B2C than B2B Companies

    Social Media Platforms Provide More Value for B2C than B2B Companies

    More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch, a leading B2B ratings and reviews firm, and Smart Insights. The findings indicate a growing consumer preference to make purchasing decisions based on their social activity, a reality that favors B2C companies. Nearly 60% of the B2C companies
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  • B2B Reaps Lion’s Share of Economic Advantage from IoT Advances

    B2B Reaps Lion’s Share of Economic Advantage from IoT Advances

    The Internet of Things ( IoT ) is at the core of digital transformation in 2017, with 73 percent of executives either researching or currently deploying IoT. Manufacturing, transportation and utilities make up the largest percent of investments, while insurance and consumers represent the fastest areas of spending growth. With 8.4 billion connected “things” in
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