• How Do Big Companies Collect Customer Data?

    How Do Big Companies Collect Customer Data?

    Data has become one of the world’s most valuable resources thanks to the rapid digital transformation of global industries. In today’s digital era – the Fourth Industrial Revolution – customer data is the new oil, giving tremendous economic power to companies that produce and control it, and a pivotal information advantage when it comes to
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  • 5 Qualities of a Great CMO

    5 Qualities of a Great CMO

    In days gone by, the main role of the chief marketing officer (CMO) was to oversee and take charge of advertising, brand management, and market research. Today, however – especially since the rise of the internet and the diverse range of new technologies available to both consumers and enterprises alike – everything now revolves around
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