How do SaaS applications in IT generate revenue? Read on for a few of SaaS in IT benefits that can let companies improve ROI.
If businesses want to make more money, they have to make the most of their time. Choosing helpful IT tools helps streamline internal processes, letting companies automate daily details and devote more time to revenue-generating tasks.
Software as a service — or SaaS — tools are a type of cloud computing that provide accessible, cost-effective features to help businesses generate more revenue. Read on for a few of SaaS in IT benefits that can let companies improve their bottom line.
- Integrated Technology
Cloud computing is a widespread practice today. Businesses probably already use this technology in at least a few different ways. SaaS offers applications for a broad range of tasks, including:
- Customer support
- Internal messaging
- Marketing
- Project management
- File sharing
The most useful SaaS programs for organizations will be ones that integrate easily with other technology. When decision-makers and teams can easily share data across multiple applications, they can ensure everyone’s working with the same information. Creating a level of cohesion such as this is essential for consistency.
Integrated SaaS programs make it easier to pull information from one application into another. Choosing programs that work together helps minimize how often people have to reenter data, saving time and reducing opportunities for human error. Opting for a SaaS platform with multiple applications can also save time by allowing access with a single login.
- Efficient Automation
Companies can use SaaS to automate manual and repetitive tasks, giving them more time to spend on the parts of the business that require a human touch. Automation can help streamline processes across numerous departments, including:
- Marketing: With SaaS email marketing programs, organizations can automatically send out customer emails at specific points in the sales journey rather than manually sending each one.
- Billing: Companies can collect payments faster by offering automatic billing with a card-on-file option. They can increase their cash flow and save time and effort they would have spent individually monitoring each account and tracking down payments.
- IT: Cloud computing lets IT departments quickly make updates instead of individually updating each piece of hardware and software. SaaS allows them to use tactics like zero-touch provisioning to update all devices on a network at the push of a button.
- Customer service: Integrating chatbots into customer service models can free representatives’ from answering simple or common questions and collecting customer information. Customers can get their questions answered faster and representatives can devote their time to more complex interactions.
- Access From Anywhere
As a form of cloud computing, SaaS operates independently of any specific location. Users can access the system through a secure web browser. This flexibility means leaders and teams can reach it from anywhere with an internet connection.
Employees can choose hybrid or remote work rather than being tethered to the office. Companies can fill open positions from a talent pool that stretches across the country or even around the world. They’ll also have greater access in case of an emergency if out of the office for the day.
Businesses can utilize SaaS on the customer side of things as well. Digital registration tools let customers and clients schedule appointments wherever they are without worrying about business hours.
- Centralized Data
A customer relationship management program records and organizes complex customer data. Sales and marketing teams then use the information to manage accounts, track customer activity and learn about clients’ needs and interests.
While it’s possible to track that data manually, CRM software saves time by automating the process. It also maintains the information where multiple departments can access it. Keeping customer data in a centralized location instead of a local file ensures everyone has access to the most current information and encourages interdepartmental cooperation.
- Easier Collaboration
SaaS applications like online calendars and project-management programs make scheduling and organizing more manageable, enabling smooth collaboration on large projects.
Project management SaaS makes it easy for teams to stay up to date on timelines, deadlines and what stage a project has reached. Automatic notifications can alert team members immediately when the project hits a milestone, minimizing delays as it moves on to the next phase.
Participants across departments and locations can use agenda-sharing software to review team members’ availability before scheduling a meeting. Proper integration can even auto-populate team members’ calendars with project information, making it easier to track important dates.
Generate Revenue With SaaS in IT
SaaS in IT gives businesses the freedom to operate anywhere with an internet connection. It helps increase efficiency by streamlining manual and repetitive tasks, sharing data across departments and easing collaboration.
Rather than investing in hardware or devoting staff hours to physically installing upgrades, organizations can reap the benefits of SaaS with a simple subscription. Start saving time and generating more revenue by adding SaaS to a company’s IT arsenal.
