5 Mistakes Startups Make and How to Avoid Them


Many business professionals have a great idea or concept for a startup, and have decided to make a bold move and launch a new business. If you are like most new entrepreneurs, you probably have little educational or professional background associated with handling all of the tasks associated with launching or running a business.

You may know your market or niche exceptionally well, but you may not have skills hiring the right individuals to join your team, managing employees, growing a company or even dealing with business finances. The reality is that your lack of knowledge in these and other areas could create devastating pitfalls for your venture.

By learning more about common mistakes that some entrepreneurs make, you may be able to avoid making those mistakes yourself.

Not Planning or Setting Goals

Often, inexperienced entrepreneurs make hasty business decisions rather than following along a thoughtful, well-designed plan. The reality is that business planning can be confusing and even tedious in many cases. However, a realistic and detailed business plan helps you to make exceptional decisions that could be essential for promoting business growth.

Remember that a good business plan includes marketing details, financial projections, an analysis of the market and more.

Through the development and analysis of a business plan, you can define your short-term and long-term goals. You can then make intelligent decisions that help you to get from your current location to a specific and defined location in the future.

Mishandling Finances

Some business owners believe that they need a huge chunk of capital to launch a business. They may make hasty spending decisions that include buying high-end equipment, new computers, lots of furniture and more. However, in many cases, an entrepreneur can save a substantial amount of money by making smarter business decisions.

It is important that you carefully craft an intelligent, thoughtful budget. You also need to analyze each expense to find more cost-effective solutions. For example, to save on overhead expenses you can hire a remote workforce. You can also run your startup from home while still taking advantage of the benefit that a team can provide to you. While you need to contain expenses as much as possible, you also need to understand when to spend money strategically.

Choosing a Bad Location

If you need to work outside the home, such as if you are starting a restaurant or a retail business, you need to choose your business location carefully. Location can affect how easy it is for your customers and employees to reach your business. It can affect the cost of your space, the reputation of your business, drive-by traffic and more.

When searching for a good location for your young business to operate from, pay attention to individuals who live nearby. Consider if these individuals are representative of your target audience as well as of the type of employees who you want to hire.

Hiring the Wrong People

Any experienced entrepreneur will tell you how important it is to hire the right individuals. Your workforce will impact productivity and overhead. They will also play a role in the reputation of your company and how well your customers are served. More than that, they may also bring creative ideas to the table that are instrumental in fostering growth.

Avoid growing your workforce too quickly; instead, take your time looking for the right individuals to add to your team. Always make sure that you have a strong need to add a new individual to the team. Finally, don’t forget to define the specific tasks that this individual will be responsible for upfront so that you can determine appropriate compensation and find the right individual for the job.

Going at It Alone

It can be challenging to find a trusted and knowledgeable business partner to team up with, but it can also be challenging to start a new venture on your own.

When you have multiple partners backing you up, you may be able to bounce ideas off of each other to make smarter business decisions. You may also be able to share the workload, expand the amount of capital that you have access to and even joy the moral support that others can provide to you. Choose your partners carefully to avoid unnecessary drama down the road.

Wrapping It Up

Some entrepreneurs make significant and even devastating mistakes that can be challenging to overcome. These can stymy potential business growth and success. As you move forward, keep these mistakes in the back of your mind so that you can avoid making them yourself.

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Josh McAllister

Josh McAllister

Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money.@josh8mcallister