• How to Protect Your Personal Information Online

    How to Protect Your Personal Information Online

    Recent events like the Cambridge Analytica scandal and the introduction of the European Union’s General Data Protection Regulation (GDPR) have thrown the spotlight on issues concerning the protection of personal information online. With the GDPR now in force, consumers and internet users originating from or based in the European Union (EU) now have a greater
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  • Personal Data Sharing and Use Divides US Consumers

    Personal Data Sharing and Use Divides US Consumers

    How personal data is shared and used meets with divided opinions in the US where consumers largely support sharing personal data with police or healthcare providers via smart devices, but enthusiasm varies depending on why and by whom the data is collected and how it is to be used, according to the 2017 Unisys Security Index™.
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  • Personal Data – Travel Opens Up New Vulnerabilities

    Personal Data – Travel Opens Up New Vulnerabilities

    Travelling with your electronic devices – smartphones, laptops, tablets, trackers and the like exposes you to risks around the vulnerability of your personal data. You may be traveling far from home, but hackers with access to your digital data are only a few keystrokes away from your bank account, credit cards and overall identity. The
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  • Willingness to Share Personal Data Related to Consumer Rewards

    Willingness to Share Personal Data Related to Consumer Rewards

    Regardless of the constant news reports alerting us to breaches that have exposed millions of personal data records, research shows that we are still willing to share key personal information if the rewards seem to be worth it. A recent study conducted by YouGov on behalf of customer experience company [24]7, reveals that consumer willingness to
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  • Who is More Likely to Share Personal Data?

    Who is More Likely to Share Personal Data?

    Offering customer rewards in return for sharing personal data is a common marketing tactic. Research just released by Global Research company GfK Ltd shows which groups, in which geographic regions, are most likely to respond favourably to these offers. Some of the findings show that: Those aged 30-40 are most likely to share data for
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