Once an efficient CMS, Drupal is now transforming into an exceptional Digital Experience Platform with remarkable capabilities. Learn more!
Drupal, known for its flexibility and reliability is used by businesses for CMS and eCommerce development. Because Drupal is evolving continuously, and market demands and business needs expect more from the platform, including smart communication, personalized content, and a cohesive brand experience.
Working on data-driven marketing technology with distinct channels is arduous work, and this is why many choose a digital experience platform (DXP), which is gen-next marketing technology. Do you know how Drupal is becoming a digital experience platform?
Consolidating technologies, adapting to new techniques like marketing automation, or switching technologies are struggling processes. The basic problem organizations face is a discrepancy between the website’s structure and user’s needs, and when you look at cross-channel digital presence, these issues worsen.
To resolve such issues and put more precise marketing effort, you must choose a digital experience platform. A DXP ensures positive aftermaths such as smooth publishing workflow, more engaging digital content, and more accessibility across the channels.
Now, let’s see how Drupal solves your digital issues and emerges as one of the best digital experience platforms.
What is a DXP?
A digital experience platform (DXP) is an integrated framework that helps organizations collect more comprehensive cross-channel data to understand their customers and incorporate the data into effective content creation and management. DXP is responsible for delivering an exceptional digital experience to your customers by eliminating technology silos.
A central hub manages all the channels like websites, mobile apps, social media, chatbots, customer portals, etc., in a connected ecosystem. DXP combines the power of popular functionalities such as eCommerce, Digital Asset Management (DAM), Customer relationship management (CRM), personalization tools, etc. to provide an optimized content-driven digital experience.
Drupal’s emergence as a DXP
Lately, there is a buzz among organizations, and that is the digital experience platform. Instead of asking about website redesigning, organizations are now talking about redesigning their digital presence. Leading brands measure their progress with their digital performance. They are encompassed by numerous channels, for example, websites, social media platforms, CRMs, ERPs, analytics, third-party apps, etc.. They want a perfect presence on all the channels without compromising on quality.
Drupal is a customizable platform, and tool integration is always easy with Drupal. As per your business demands, Drupal helps you easily integrate your website with analytics tools, social media, CRMs, marketing automation platforms, native apps, etc., and manage all these channels efficiently from a central hub.
Drupal’s latest updates enhanced Drupal’s approach to integrating with other platforms and confirmed its role as a digital experience platform. Its API-first architecture (JSON: API and REST API in core) with the addition of media management and views in the core makes it more consistent with content, yet its flexibility remains the same.
Digital Experience Platform is discrete with a Content Management System
A CMS focuses on website content management. Their main job is to easily create content and engage users on your website or other digital assets. But now, organizations’ needs are not limited to their websites’ content only, and they have to connect with their customers across all the channels for the sake of their business success. A CMS cannot handle all the complex requirements perfectly, but a DXP can. As the name suggests, the Digital Experience Platform has CMS functionalities with the next-level user experience across all the digital channels a brand uses to market its products. Drupal once was an efficient CMS and now transforming into an exceptional DXP with remarkable capabilities.
Being a CMS, Drupal provides features like content translation, role-based authentication, easy third-party integration, and many more. Similarly, as a Digital Experience Platform, it will amaze all its users by providing unusual and extraordinary digital experiences.
Needs from a DXP
Implementing the strategy is critical when planning for a successful content strategy. Technology can help you, but it cannot guarantee you success. Despite precise strategies, many organizations fail to implement them and struggle to achieve decent UX on their digital assets. Thus, you should consider a few points when choosing any technology as your DXP.
- It must organize content around your users’ needs.
- The DXP must integrate content with digital services as per your business requirements.
- It should be capable of making the content portable to ensure the use of content across all the applications and other channels.
- Besides all the integration, the content must be compliant with accessibility.
Also, your team of editors and content creators must feel comfortable about the technology you are using, and they should be aware of their role in making the process smooth and hassle-free.
Drupal as a content strategy and digital experience platform
Drupal assists you in prioritizing content strategy, it offers flexibility to adapt the workflow and information architecture to support the content goal. It has many content moderation tools and media management features to manage the content. It focuses on content accessibility and brand compliance as well.
Despite all the advantages, many websites fail to bring digital experience. Drupal is flexible, and you can use its flexibility to revamp your website, but you have to follow the content management practices (a professional can help you).
Being an open-source DXP, Drupal helps you integrate multiple third-party tools/channels into one centralized system. You may need to hire Drupal developers to do that. The main benefit of an open DXP is that you can perfectly integrate the channels and technologies of your choice that suit your business needs. Drupal gives you the flexibility to bring best-in-class tools together to work seamlessly into one global platform.
Benefits of open-source
As mentioned above, Drupal is an open-source DXP. There are reasons why people choose open-source DXP. Let’s go through some essential benefits.
- Open-source DXP’s technology stack is certainly made for the future. Its APIs, tools, and frameworks are flexible and ready to adapt. They are created keeping changing needs of customers in mind.
- Open DXP allows you to innovate and integrate according to your actual business needs.
- It elevates the user experience to the next level by connecting the users via mobile applications, IoT, voice assistance, etc. Sharing and altering content in open-source is easy; moreover, open APIs bring content consistency throughout the channels and devices.
- An open-source DXP is equipped with a Customer Data Platform that helps you accumulate and organize data in one place.
- Open-source is better to serve your business commerce needs. Unlike closed DXP, open-source DXP can integrate with any efficient commerce platform and provide amazing capabilities to fulfill all the ecommerce needs of your business.
- Likewise, it offers sturdy security. Finding and resolving security vulnerabilities is easier in an open DXP.
- It saves you money because you manage multi-channel with efficiency from a central hub that offers an immensely flexible, secure, and under-control system, which is worth to invest. And secondly, you only pay for the services you choose.
Drupal has all these qualities and is capable enough to serve your customers skillfully. Drupal is extensible with its API-First design and amazing community support. There are a lot of things possible with Custom Drupal Development. It is indeed the best digital experience platform.
Wrapping it up
Providing a positive digital experience to your customers will always be your priority. You can handle customer expectations and withstand competition by leveraging the best available technology, and that is Drupal. But like it is mentioned above as well, it is your brand’s capabilities that will harness the power of a DXP. Technologies are evolving, and they will continue to amaze you with out-of-the-box functionalities. Therefore, choose a technology that is made for the future and implement the strategies carefully.