Artificial Intelligence (AI) marketing has become a vital part of the business world. Marketers today rely heavily on AI technologies to improve customer experiences, drive conversions and enhance personalization.
According to data by Statista, 41% of the marketers surveyed say that using AI in their marketing campaigns has contributed to improved performance and revenue growth.
AI makes it possible for marketers to collect insights from the target audience to improve customer experiences. As AI becomes mainstream, how can you use it to transform your marketing campaign? Here are some of the ways your marketing efforts can benefit from AI.
What Is AI Marketing
Artificial Intelligence (AI) marketing involves leveraging technology to boost the customer experience. Companies that use this approach bring together different technologies to execute marketing tasks that require human intelligence.
With AI marketing, businesses can use advanced computing to collect customer insights and data and anticipate the next habits to impact marketing efforts. It’s one of the best ways to boost the return on investment (ROI) of marketing.
In digital marketing, AI streamlines marketing campaigns. Companies such as Amazon use AI for their personalized recommendation system. They can give their customers a personalized experience according to their past purchases and browsing history.
Marketers collect expansive amounts of customer data that need to be used for future campaigns. The key components of AI marketing include:
- Machine Learning – analyzes historical data to make a decision based on what worked in the past.
- Big Data And Analytics – allows marketers to understand the customer data they have collected. Big data has changed the face of marketing by enabling marketers to predict, understand and respond to consumers’ psychological needs.
- AI Platform Solutions – a central platform to manage customer data used to make marketing decisions.
6 Ways In Which AI Marketing Is Beneficial
If you are considering AI technologies for your marketing campaigns, here are some benefits you should expect.
Improved Personalization
In today’s competitive marketing industry, personalization is quite valuable. A report by Statista shows that 78-96% of marketing professionals in the U.S. use personalization. This is important because consumers are more likely to interact with personalized marketing messages.
AI marketing predicts customer behavior, making it easier to customize communication. You can now tailor your emails, social media posts, videos and other content to individuals instead of targeting generic groups. This personalization comes in handy if you need to increase your conversions.
Customer Service Chatbots
Companies now use chatbots to respond to customer queries much faster. Chatbots are programmed to respond to FAQs, reducing customer service time and workload on employees. Thanks to AI, the questions that are too complex can be directed to a human agent.
Live chats and chatbots improve the brand’s interaction with the customer. If you have a WordPress website, you need to include a live chat option because it boosts your sales, revenue, marketing, and on-site SEO efforts. When the customer experience is smooth, you are more likely to generate more sales resulting in a higher conversion rate. These AI-powered systems are also used to collect feedback.
AI-enhanced PPC Ad Optimization
AI algorithms can be used to optimize PPC advertisements to increase conversions. This form of ad optimization shows the most relevant adverts to the user. Marketers can use AI algorithms to optimize their ads depending on the level of interaction.
If you have ads on a social media platform like Instagram, the AI ad optimization will show ads based on what she is following. The business will have a better ROI because the ad only targets the relevant viewers.
Automated Content Creation
AI is an integral part of the future of content marketing. Marketers rely on this technology to auto-generate blog posts, content for landing pages, and email newsletters.
Marketers can benefit from AI-powered emails that make work more manageable and less repetitive. You can use AI to choose the content to create and where and how to distribute it with a single click. This marketing technology improves overall company productivity.
Dynamic Pricing
AI marketing helps price products based on availability, customer spending habits, profiles, and demand. This pricing strategy helps businesses maximize sales and profits.
A customer’s website will monitor browsing history, cookies, and searches to come up with real-time pricing. Therefore, customers can get a discount when the demand for a product or service is low.
Predictive Marketing Analytics
AI uses algorithms, models, big data, and datasets to generate predictive analytics that marketers can use. Businesses can predict future customer behaviors and position their products with this information.
Because of this, businesses are investing heavily in AI and hiring data scientists and programmers to help them analyze consumer data. Using these analytics, marketers can tailor their marketing efforts to the right audiences.
Final Thoughts on AI Marketing
Marketers need AI marketing to drive growth and create personalized experiences for their customers. Thanks to the improvement in technology, even small businesses can now harness the power of AI in their daily marketing efforts. How has artificial intelligence impacted your business marketing campaigns? Let us know in the comments.
