Eric T. Tung
Eric T. Tung is the director of digital communications for GoTo Marketers, a top-rated social media strategist and consultant, and dad. He has worked with some of the leading companies in the world on digital communications and employment branding, and makes a mean smoked brisket. Eric is based in Houston, Texas, and you can find him on most channels as EricTTung.
Latest from Eric T. Tung
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Social Media Platforms Provide More Value for B2C than B2B Companies
More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch, a leading B2B ratings and reviews firm, and Smart Insights. The findings indicate a growing consumer preference to make purchasing decisions based on their social activity, a reality that favors B2C companies. Nearly 60% of the B2C companies
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Digital Video Consumption Experiencing Rapid Growth
Digital video consumption is viral and, according to a new study just released by IBM) and International Broadcasting Convention (IBC), more than half of the 21,000 consumers surveyed are using mobiles every day to watch streaming videos, and that number is expected to grow 45 percent in the next three years. Today, the explosive growth
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Personalized Subject Lines – Key to Email Opening
Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released by Yes Lifecycle Marketing. In the newly released report, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance across Message Type
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Habits are Shifting for a Generation Smitten with Smartphones
Millennials are quickly surpassing the baby boomers as the largest generation (they are already the largest population in the workforce) and we know that smartphones and data are an important part of work and play in their day-to-day. In the age of mobile first, social norms are shifting to accommodate the ever-present cell phone and the
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Artificial Intelligence – Brands Must Join the Revolution
Artificial Intelligence is revolutionising our world, and major brands are quickly realising that they must get on-board or risk being left behind and becoming irrelevant in this rapidly changing retail landscape. If brands are not thinking about the coming AI revolution they are already falling behind, according the latest OMD’s Retail Revolution study. This is
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The Internet – You Might Know Less than You Think You Do
How much do you really know about the internet? A new survey suggests that it is probably less than you think. The Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong domains, has debuted the findings of its first Internet 101 Survey1, a study testing basic knowledge among U.S. internet users of
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Cybersecurity – Our Top Thirty Influencers
Cybersecurity is a topic that concerns everyone, from individuals through to major corporations and government. With the rapid proliferation of new threats appearing globally it makes sense to stay on top of the latest news and advice on cybersecurity matters. IT Chronicles has compiled a list of the top thirty influencers in the cybersecurity space,
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Digital Natives – Technology Obsession Changing the World
Digital natives ’ obsession with technology is set to change the world as we know it. A new survey just released finds they are so concerned with their digital footprint, the majority (54 percent) of millennials and Generation Z (ages 13-17) are Googling themselves regularly, with 10 percent self-searching on a daily basis. Furthermore, Gen
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