Eric T. Tung
Eric T. Tung is the director of digital communications for GoTo Marketers, a top-rated social media strategist and consultant, and dad. He has worked with some of the leading companies in the world on digital communications and employment branding, and makes a mean smoked brisket. Eric is based in Houston, Texas, and you can find him on most channels as EricTTung.
Latest from Eric T. Tung
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Wearable Devices Continue in Popularity
Forty percent of Americans, ages 18 or older, have used wearable devices for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51 percent) say they use it at least once daily and 70 percent say they use it daily or weekly, according to
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STEM – The Gender Gap Starts Early
The gender gap in STEM can start when children are just learning to speak – the words parents choose to describe their child’s world could be the reason boys are outpacing girls, according to a new study. However, girls don’t start out at a disadvantage. Findings show boys are hearing spatial language at higher rates
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Do You Get Enough Sleep to be a Productive Employee – Probably Not!
With daylight saving time officially coming to an end in the US on Sunday, November 5, it may be time for working Americans to take advantage of that extra hour of sleep. According to a new survey from Glassdoor, one of the world’s largest and fastest growing job sites, three in four (74 percent) full
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Digital Devices – Distraction and Addiction Threaten Family Life
The USC Annenberg School for Communication and Journalism today released the first-of-its-kind study titled The New Normal: Parents, Teens and Digital Devices in Japan, based on a comprehensive survey of 1,200 teens and parents in Japan revealing that many teens and parents feel digital devices are a source of concern, anxiety and conflict. Conducted last
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Social Media Platforms Provide More Value for B2C than B2B Companies
More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch, a leading B2B ratings and reviews firm, and Smart Insights. The findings indicate a growing consumer preference to make purchasing decisions based on their social activity, a reality that favors B2C companies. Nearly 60% of the B2C companies
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Digital Video Consumption Experiencing Rapid Growth
Digital video consumption is viral and, according to a new study just released by IBM) and International Broadcasting Convention (IBC), more than half of the 21,000 consumers surveyed are using mobiles every day to watch streaming videos, and that number is expected to grow 45 percent in the next three years. Today, the explosive growth
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Personalized Subject Lines – Key to Email Opening
Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released by Yes Lifecycle Marketing. In the newly released report, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance across Message Type
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Habits are Shifting for a Generation Smitten with Smartphones
Millennials are quickly surpassing the baby boomers as the largest generation (they are already the largest population in the workforce) and we know that smartphones and data are an important part of work and play in their day-to-day. In the age of mobile first, social norms are shifting to accommodate the ever-present cell phone and the
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