As an IT industry analyst, consultant, journalist, and marketer, Michael Dortch has been creating content that translates โbits and bytesโ into โdollars and senseโ for more than four decades. Michael has been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. He has also served in senior content development, marketing, and public relations roles at Huawei Technologies USA, Ivanti, LANDESK, and ServiceNow. Michael currently develops content for several startups and established companies, directly and through select agencies. More information is available at https://www.michaeldortch.com