Michael Dortch
As an IT industry analyst, consultant, journalist, and marketer, Michael Dortch has been translating bits and bytes into dollars and sense for four decades. His areas of expertise include strategic content planning, development, and creation, core content execution, and social media and online community development and outreach. Michael has helped to launch new products, enable sales teams, influence influencers, and grow web site traffic, prospects, leads, and positive perceptions for companies large and small. He also enjoys cooking, eating, traveling, and singing.
Latest from Michael Dortch
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Patch Management: Why It Matters, Why It’s Likely Broken at Your Business, and What to Do Now
Please, please read this before you hire any more cybersecurity people. And share it with anyone you know who is planning or considering hiring any more cybersecurity people. Why? Because simply hiring more people won’t make your IT any more secure. If you can find, afford, hire recruit, and retain any of those people you think
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Marketing Technology: Where IT Can Help Most Right Now
A visitor to Quora.com recently asked this: “What is the best marketing technology you can use to improve your content marketing?” My original answer formed the basis for this post. (I was hoping to thank the original questioner here, but his name no longer appears with the question. So thanks, Anonymous Questioner.) As I’ve written here
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Salesforce.com + MuleSoft = A New Take on “Customer-First” IT
In his recent, excellent IT Chronicles post, “Why Customer-First Is More Important in IT Than Ever Before,” writer and journalist Nathan Sykes minces no words. “More than ever, a customer-first mentality is vital in the IT field. Technology’s abundance leaves no room for excuses regarding the delivery of transparent data and customizable options to consumers.”
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Marketing Technology – IT’s Next Great Business Value Opportunity?
Every so often, a couple of terms start to get tossed around more often than they had recently: marketing technology and marketing technologist. Marketing is becoming more data-driven, which requires the evolution and rise of hybrid experts in both marketing and IT, pundits opine. It is of course true that marketing, like many other aspects
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3 Skills IT Needs to Succeed – Marketing, Sales, and Customer Care
If you’re in business, two things are likely true. Your business is increasingly dependent upon IT services and processes to do business, especially if digital transformation – however your organization defines it – is on the agenda. Your users are not uniformly thrilled with the IT services and support they’re getting from those responsible for
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4 Things You Can Do to Deal with GDPR, the IoT, and Social Engineering More Effectively
The General Data Protection Regulation, or GDPR, is due to take effect on May 25. The Internet of Things, or IoT, is growing and evolving even as you read this. And social engineering efforts, such as so-called “phishing” emails, are likely being used for unauthorized access to a corporate network – perhaps yours or one
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Social Engineering – What You Need to Know and Do Now
Social engineering efforts, such as so-called “phishing” emails, are likely being used for unauthorized access to a corporate network – perhaps yours or one of your partner’s – as you read this. Herewith, why this threat matters so much, and what you can and should do now to protect your users, your networks, and your
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The Internet of Things (IoT): What You Need to Know and Do Now
The Internet of Things, or IoT, is growing and evolving even as you read this. Here are my thoughts on what the IoT is, how it threatens your enterprise, and what you can do to prepare for, deal effectively with, and even take advantage of it. IoT: What You Need to Know Now The term
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