Terry Brown
Terry is an experienced product management and marketing professional having worked for technology based companies for over 30 years, in different industries including; Telecoms, IT Service Management (ITSM), Managed Service Providers (MSP), Enterprise Security, Business Intelligence (BI) and Healthcare. He has extensive experience defining and driving marketing strategy to align and support the sales process. He is also a fan of craft beer and Lotus cars.
Latest from Terry Brown
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What Is Engineering Technology?
What Is Engineering Technology? Engineering technology is a major ingredient in the economic development of America and the world at large. Yet it’s a discipline that few people actually know about, or really understand. This observation is one of the core findings of a 2017 report – Engineering Technology Education – presented to members of
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Does Technology Make Us More Alone?
Technology has made the world more “connected” than ever before. The internet, combined with all the nifty gadgets we use to plug in to it, has given us greater access to information, increased opportunities for interactions through social media, and enabled us to pay our bills, do our shopping, and even play games with people
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How Many Skills to List on Your Resume?
Maybe you’ve just graduated. Maybe it’s time for a career change. Maybe a position at an exciting and forward-thinking company has just been posted on LinkedIn. Maybe you’re looking for a higher salary. Either way, it’s time to dig out your resume and get ready to start crafting your application. And so here comes the
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Customer Experience Vs. Customer Service – Proactive Vs. Reactive
Customer experience (CX) is becoming the number one business differentiator and driver of growth. It is the battleground upon which customers are won and lost. Research suggests that by 2020, CX will even overtake price and product as the main reason why consumers choose one company over another. In fact, 81% of customers are already
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Data Science Vs. Machine Learning – The Differences and Overlaps
As big data starts to mean big business opportunities for companies around the globe, the demand for professionals who can sift through the goldmines of data is growing in kind. According to a January report from Indeed, postings for data science jobs grew 31% year-over-year in December 2018 – and show a massive increase of
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What Is Customer Experience, and Why Is Good CX So Important for Good Business?
Focus effectively on customer experience (CX) and your business will witness significant performance improvements across the top- and bottom-line. This is the key takeaway from a recent study by Forrester Consulting, which established that experience-led businesses have 1.6x higher brand awareness, 1.9x higher order values, 1.6x higher customer satisfaction rates, 1.7x higher customer retention rates,
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Top 5 Online Resources for Great Data Analytics Courses
Data analytics is becoming a red-hot field, with demand for data scientists and analytics experts continuing to grow strongly in 2019. According to IBM, the number of jobs for data professionals in the US will increase to over 2.7 million by 2020 as more and more organizations seek new recruits with the skills to exploit
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Data Analytics Vs. Data Analysis: What’s the Difference?
You say to-mah-to, I say to-may-to, but we can call the whole thing off because, no matter how we pronounce the word, both you and I are referring to the same thing – a plump red fruit that tastes good in a sandwich. There’s no real dispute here – just a variation in pronunciation. What
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