Terry Brown
Terry is an experienced product management and marketing professional having worked for technology based companies for over 30 years, in different industries including; Telecoms, IT Service Management (ITSM), Managed Service Providers (MSP), Enterprise Security, Business Intelligence (BI) and Healthcare. He has extensive experience defining and driving marketing strategy to align and support the sales process. He is also a fan of craft beer and Lotus cars.
Latest from Terry Brown
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Garbage In, Garbage Out – How Bad Data Leads to Bad Reporting and Bad Decision-Making
Here’s a saying you’ve no doubt heard, and probably even repeated yourself in recent years: “Today, data is the fuel that drives business success.” But how true is that statement? Well, it is true. Data is the fuel that drives business success – but only so far as the fuel you use to power your
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Marketing Reports: Ignore Vanity Metrics and Track the Stats that Count
Metrics, metrics, metrics. Marketing is obsessed with figures. And it needs to be. After all, successes (and failures) are measured in numbers. Traffic, followers, social media likes, page views, click-through-rates, video views, etc., etc., etc. – they all get turned into marketing reports, and, so long as the numbers are going up, marketing can pat
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IT Integration Strategy: A Digital Transformation Roadmap
In a digital world, technology has naturally become the backbone of every business. Take a peek under the IT hood at pretty much any company today and you’ll see scores of different systems, technologies and applications that keep the whole business ticking over from frontend to back. In the past, these technologies sat isolated from
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Information Integration and the Role Technology Plays
In today’s digital world of technology and smart, data-driven business decisions, information integration is essential. For many, many years, we’ve lived and worked in a world where technology has enabled organizations to collect and analyze vast amounts of data. Customer data, transactional data, data from CRM systems, ERP systems, on-premise systems, off-premise systems, the cloud,
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What Is AIOps?
Artificial Intelligence for IT Operations – AIOps for short. You’ve no doubt heard the term being bandied around – but what is it, and what can it do for your organization? Let’s begin with a definition from Gartner, the research firm which coined the term a couple of years ago, and has since been responsible
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5 Ways to Protect Your Business Against Cybercrime
Cybercrime is on the rise. Even without diving into research and statistics, we know this to be true. Barely a day goes by without some cybersecurity incident affecting business or government stealing the headlines – so when we do take a look at the figures, we should be neither shocked nor surprised to observe the
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How Your Role as a Marketer Will Evolve in the Coming Years
In the years before the internet exploded first into our homes, and then into our pockets, marketing was a very different beast than what it is today. Print advertising, traditional media direct mail and good old word-of-mouth amongst real (i.e. not “Facebook”) friends and family were pretty much the only options marketers had for spreading
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5 Great Chaos Engineering Blogs to Help You Create Chaos
Developed by the software engineers at Netflix, chaos engineering is the increasingly popular distributed software system testing methodology, designed to unearth failures before they become outages. How is this achieved? By deliberately – yet carefully – injecting failures into software systems in production to test how they perform under stress. In short, chaos engineers break
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