Terry Brown
Terry is an experienced product management and marketing professional having worked for technology based companies for over 30 years, in different industries including; Telecoms, IT Service Management (ITSM), Managed Service Providers (MSP), Enterprise Security, Business Intelligence (BI) and Healthcare. He has extensive experience defining and driving marketing strategy to align and support the sales process. He is also a fan of craft beer and Lotus cars.
Latest from Terry Brown
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Customer Experience Vs. Customer Service – Proactive Vs. Reactive
Customer experience (CX) is becoming the number one business differentiator and driver of growth. It is the battleground upon which customers are won and lost. Research suggests that by 2020, CX will even overtake price and product as the main reason why consumers choose one company over another. In fact, 81% of customers are already
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Data Science Vs. Machine Learning – The Differences and Overlaps
As big data starts to mean big business opportunities for companies around the globe, the demand for professionals who can sift through the goldmines of data is growing in kind. According to a January report from Indeed, postings for data science jobs grew 31% year-over-year in December 2018 – and show a massive increase of
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What Is Customer Experience, and Why Is Good CX So Important for Good Business?
Focus effectively on customer experience (CX) and your business will witness significant performance improvements across the top- and bottom-line. This is the key takeaway from a recent study by Forrester Consulting, which established that experience-led businesses have 1.6x higher brand awareness, 1.9x higher order values, 1.6x higher customer satisfaction rates, 1.7x higher customer retention rates,
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Top 5 Online Resources for Great Data Analytics Courses
Data analytics is becoming a red-hot field, with demand for data scientists and analytics experts continuing to grow strongly in 2019. According to IBM, the number of jobs for data professionals in the US will increase to over 2.7 million by 2020 as more and more organizations seek new recruits with the skills to exploit
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Data Analytics Vs. Data Analysis: What’s the Difference?
You say to-mah-to, I say to-may-to, but we can call the whole thing off because, no matter how we pronounce the word, both you and I are referring to the same thing – a plump red fruit that tastes good in a sandwich. There’s no real dispute here – just a variation in pronunciation. What
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Top 6 Data Analytics Tools
Solid information has always been the basis for sound decision making. In a digital economy, information often presents itself in complex streams – which is why the science and technology of data analytics, coupled with visualization and reporting, are now essential aspects of any digital business. Enterprises of all sizes need powerful data analytics tools
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5G Vs 4G – How Mobile Networks Are Changing Forever
5G is finally coming. The fifth generation of wireless broadband technology, set to revolutionize mobile networking with superfast speeds, high bandwidth, and ultra-low latency, will start rolling out in earnest throughout 2019-2020, representing the next phase of mobile telecoms standards. Actual release dates vary by carrier in the US, but here’s a glimpse of what’s
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Data Analytics vs. Data Science: What’s the Difference?
Businesses are developing an appetite for data science. According to a recent report from job site Indeed, the demand for data scientists increased by 29 percent year-on-year and by 344 percent since 2013. The role of data scientist has also been rated the best job in America for three years running by Glassdoor. As Andrew
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