The Benefits of Salesforce Commerce Cloud Integration for eCommerce

cloud integrations

The widespread penetration of the Internet, new technologies, and modern lifestyles stimulate businesses to develop online directions and make websites profitable. However, attracting online stores, tech apps, or popular marketplaces are just the tip of the eCommerce iceberg. It is the functionality that determines the success of an online solution. We prepared some useful information about the global eCommerce market, the role of Salesforce and Demandware developers, and how Salesforce Commerce Cloud can benefit your business.

Features of the eCommerce Market

According to Stratistics MRC, the Global eCommerce market accounted for $3.69 trillion in 2018. It is forecasted that the market will reach $18.89 trillion by 2027. Today, about a quarter of the world’s population makes online purchases. This figure will continue increasing by offering new products, stimulating sales, or promoting uniqueness. It should be noted that consumption is growing despite the beginning of the fight against overconsumption. If we compare the ratio of offline and online sales, the latter continues to grow steadily, according to Digital Commerce 360. It is worth noting that the global healthcare situation has spurred eCommerce development: people began to buy more online and less offline. This unexpected turn of things has made significant adjustments to online shopping and has shown the need to develop the eCommerce sector even more intensively.

As online shopping progresses, consumers are looking for better quality products online at lower prices and are choosing online stores with a wide variety of them.

The global eCommerce market is developing through two formats: online stores and marketplaces. Online stores offer the opportunity to view information about a product or service of interest and place an order, this is the most numerous class of online trading platforms. Marketplaces are aggregator sites that automatically collect and process information from various suppliers (offline and online) for different product groups.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud commerce platform. In 2016, Salesforce acquired Demandware. As of 2016, the Salesforce ecosystem’s contribution to global GDP was estimated at $398 billion in 11 key markets of the company that requires a Demandware developer for coping with all the specifics of the CRM. Salesforce estimates that more than 150,000 companies of all sizes use their products. Salesforce generated $13 billion in revenue in 2018. The company’s core product has been and remains a customer relationship management system (CRM).

According to IDC, Salesforce has a 16.8% share of the global CRM market. Demandware was the latest important part of creating a closed ecosystem in which Salesforce can offer customers a full cycle of digital commerce solutions.

Cloud Salesforce

Users can create an intelligent shopping experience for their customers by integrating all of their sales channels: mobile users, social media platforms, online store. All features and tools in one place can build brand loyalty and connect your trade with all of the following industries in your business:

• Sales

• Customer service

• Marketing

• Developing your community

Demandware was originally designed as a cloud-based omnichannel multifunctional platform for complete web store management from product catalog to payment acceptance. The basic principle of omnichannel is to integrate different channels for customer communication and sales. For example, a user selects a product from a smartphone and then buys it at home from the desktop version. In this case, only one site is used for sales, the rest is only a tool for leading the client to purchase.

For this purpose, advertisements are configured using the remarketing tag, which allows the user to see advertisements from any device. Salesforce benefits from this deal for many reasons. First, Demandware Commerce Cloud helped expand the company’s customer base by offering more services. Second, this merger allows Salesforce to compete with eCommerce players like Shopify, Amazon, and eBay.

Benefits of Salesforce Cloud Integration for eCommerce

Today, online store owners communicate with customers using various channels, such as marketplaces, online stores, and social media. To make this communication as effective as possible, manage all actions, order fulfillment, and not lose the necessary information, business owners need to integrate a CRM solution into their online store. It’s important to leverage accumulated user data to create a relevant and engaging experience every time you interact with customers.

Salesforce Cloud Commerce gives you access to your customers’ analytics.

  • A complete history of purchases of your consumer
  • The status of any outstanding orders
  • Any customer service questions
  • Notes on individual clients

All this information allows you to create a personalized user experience, following your ideal customers’ needs. It’s worth noting that Salesforce Cloud Commerce and Demandware development also leverages sophisticated artificial intelligence technology that is needed to understand your consumer behavior better. All this data is synchronized in real-time in the cloud.

Salesforce commerce cloud developer can help to use following benefits of the platform:

  • SaaS model, thanks to which you can minimize the number of office workers thanks to constant access to CRM
  • Competent data structure
  • Convenient user interface
  • Quick launch of the created site
  • Simple operation with an intuitive navigation bar
  • Automation capabilities, thanks to which sales managers can always track the sales funnel and customer behavior at every stage

Conclusion

Only those businesses that can understand their client and offer high-quality service, as well as ensure the safety of personal data, will be able to take advantage of the prospects for the development of eCommerce. Salesforce commerce cloud integration offers extensive functionality to meet customer needs with the latest standards.

Summary:

Benefits of Salesforce Commerce Cloud Integration for eCommerce

Users can create an intelligent shopping experience for their customers by integrating all of their sales channels: mobile users, social media platforms, online store. All features and tools in one place can build brand loyalty and connect your trade with all of the following industries in your business: Sales, Customer service, Marketing, Developing your community. Demandware was originally designed as a cloud-based omnichannel multifunctional platform for complete web store management from product catalog to payment acceptance.

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Kateryna Boiko

Kateryna Boiko

Kateryna Boiko is a Marketing Director at Mobilunity, Provider of Dedicated Development Teams with 9 years of hands-on experience in digital marketing. Kateryna managed to work with diverse industries and markets and now is keen on sharing unique cases with the world and coach on topics relevant to Web Analytics and Search Engine Optimization.