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Marketing Technology: Where IT Can Help Most Right Now
A visitor to Quora.com recently asked this: “What is the best marketing technology you can use to improve your content marketing?” My original answer formed the basis for this post. (I was hoping to thank the original questioner here, but his name no longer appears with the question. So thanks, Anonymous Questioner.) As I’ve written here
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What IoT Means for Data Centers
The IoT is taking our culture by storm. With both positive and negative effects on mainstream consumers, it’s easy to overlook the areas where the IoT is already prevalent. One such area — the modern data center — is already benefitting from the enhancements of brand new, IoT-centric infrastructure. But there are some challenges associated
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It’s Smart, it Speaks, and it’s Spreading: Will Artificial Intelligence Really Spell Our Downfall?
You see it in science fiction all the time: the fear that robots will enslave humans. The cliché is now so embedded in pop culture that it’s at the forefront of most people’s minds when they hear about AI advancements. It’s not only pop culture: some of humanity’s leading brains like Stephen Hawking have issued
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Artificial Intelligence – What Does the Future Hold?
Artificial Intelligence is developing at a staggering rate and infiltrating into all industries across our society, with the market expected to contribute an astounding $14 trillion across 16 industries in 12 economies by 2035. No matter the outlook, the future is clear: artificial intelligence is performing jobs and tasks all around us and will continue
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Salesforce.com + MuleSoft = A New Take on “Customer-First” IT
In his recent, excellent IT Chronicles post, “Why Customer-First Is More Important in IT Than Ever Before,” writer and journalist Nathan Sykes minces no words. “More than ever, a customer-first mentality is vital in the IT field. Technology’s abundance leaves no room for excuses regarding the delivery of transparent data and customizable options to consumers.”
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Block2TheFuture Announces Agenda for Blockchain Event
Block2TheFuture has announced the event agenda for the Bay Area blockchain conference scheduled April 4-6 aboard the USS Hornet. Event organizers are also giving away free tickets to attend the event, while supplies last. Some of the highlights of the conference include the presentation “Wikipedia vs Everipedia: How to Decentralize Knowledge” by Dr. Larry Sanger,
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Biggest Challenges of Introducing Scrum to an Inexperienced Team
Out of all the different software development approaches that found their place under the Agile umbrella, Scrum has been by far the most successful, both in terms of adoption and the actual results achieved by teams and organizations working within this framework. While the majority of teams that adopt Scrum grow to appreciate it and
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Marketing Technology – IT’s Next Great Business Value Opportunity?
Every so often, a couple of terms start to get tossed around more often than they had recently: marketing technology and marketing technologist. Marketing is becoming more data-driven, which requires the evolution and rise of hybrid experts in both marketing and IT, pundits opine. It is of course true that marketing, like many other aspects
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