• How Your Role as a Marketer Will Evolve in the Coming Years

    How Your Role as a Marketer Will Evolve in the Coming Years

    In the years before the internet exploded first into our homes, and then into our pockets, marketing was a very different beast than what it is today. Print advertising, traditional media direct mail and good old word-of-mouth amongst real (i.e. not “Facebook”) friends and family were pretty much the only options marketers had for spreading
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  • 3 Biggest Challenges for Data Integration

    3 Biggest Challenges for Data Integration

    Developing a big data strategy is a far from simple task – but it’s one that needs to be completed sooner rather than later if you want to remain competitive in the coming years. Over time, companies have collected and compiled a huge volume of data. From the very first moment they started recording transactional
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  • 5 Top Data Science Bloggers to Follow in 2019

    5 Top Data Science Bloggers to Follow in 2019

    Data science is a constantly evolving beast, and any data scientist who wants to stand a chance of keeping up-to-date with the state of the industry needs to be keeping a close eye on all recent developments and following along with their peers. While social networks such as Twitter are pretty good resources to search
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  • 5 Big Data Predictions for 2019

    5 Big Data Predictions for 2019

    It wasn’t so long ago that big data was the sole reserve of big businesses – massive, global corporations with equally big budgets. Only these organizations could afford the otherwise prohibitively expensive technology, skilled data scientists and channels needed to collect, store, analyze and draw insights from vast, vast quantities of data. Today, however, the
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  • Analytics Belong in the Cloud – But it Needs to Happen Faster

    Analytics Belong in the Cloud – But it Needs to Happen Faster

    Analytics are moving to the cloud, and organisations have accepted that this is what needs to happen, but there is an overwhelming feeling that this is just not happening fast enough according to a new survey from Teradata. A majority of the largest companies in the world (83 percent) agree that the cloud is the
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