• Marketing Reports: Ignore Vanity Metrics and Track the Stats that Count

    Marketing Reports: Ignore Vanity Metrics and Track the Stats that Count

    Metrics, metrics, metrics. Marketing is obsessed with figures. And it needs to be. After all, successes (and failures) are measured in numbers. Traffic, followers, social media likes, page views, click-through-rates, video views, etc., etc., etc. – they all get turned into marketing reports, and, so long as the numbers are going up, marketing can pat
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  • The Impact of IoT in Marketing

    The Impact of IoT in Marketing

    Marketing has never been the same since the emergence of the Internet of Things. Truly, IoT has affected the way businesses market themselves in a great way.                                                    The IoT or the Internet of Things may sound like a business buzzword, but in truth it is a technological revolution that impacts everything people do. Furthermore, it’s
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